It is sometimes suggested that the best way to get people to quit smoking is to pay them a decent amount of money to do so. Some companies will get you the extra cash that could keep you from needing payday loans if you do something for them. GE performed an experiment by offering select groups of employees either a financial incentive or no incentive to quit smoking. Just as payday loans are confidential during a financial emergency, this was all confidential, as behavior modification experiments must be done with scientific rigor, and the establishment of a control group was essential. They found that more people quit with an incentive, but that more people stayed smoke free without one.