"it’s up to the celebrants to decide how to celebrate. We encourage all celebrations! Collaboration, connection, creativity, freedom." Letting celebrants create without restriction is a good way to go, consistent with the spirit of the Web. It might also be worthwhile to encourage a decentralized approach -- build wherever you like, and just provide OneWeb with a link to your work. That, too, would be consistent with the spirit of the Web. And perhaps start using a "OneWeb" tag on sites like del.icio.us, too....