A Pew Internet Project report [pdf] suggests that email usage is not dying in a sea of spam, as some feared it would.  Yes, we're still getting spam -- in fact, we may be getting more all the time.  But we don't mind as much as we did a year ago.

Maybe we've made our peace with spam.  We sigh, we delete, we move on. 

I'm a fan of the Staples "easy button" ad campaign.  Want to learn how to deal with spam or spyware?  Easy!  Find a vendor who can help you -- the same way that Staples can help you with office supplies.

Want to get only the stuff you're looking for, and avoid phishing and pornography?  Easy!  Just get used to using the internet, and you'll be fine. Learn some commonsense good practices, and you'll have a fine online experience. 

I know, this is too simplistic.  But I found the Pew report very cheering.