Google is going into VoIP.  They see the power of their brand -- they must -- to connect people as well as web resources, and BT isn't doing much for fear of undermining their landline business.  This is big news. 

Why aren't all of the major content companies (like the studios) using their brands to connect people?  Bright colors, well-loved logos -- why not use them to make great, simple, really useful tools available for publishing videoblogs, sending voices across the oceans, and engaging in other entertaining forms of connection (as well as meaningful civic dialogue)?