Now that devices are frustrating fast-fowarding ("don't try to get up -- we own your attention -- don't skip this commercial") by making you view banners if you try to skip ads, the end of the advertising arms-race must be near.

Ads have to become inseparable from "content" in order to survive -- so woven in that we can't ignore or delete them.  Mainstream media is catching on to the far horizons of product placement. Newsweek reports this week that

companies are looking to place the customer inside an advertising game, or "advergame," almost indefinitely. "You are now in the world the advertiser has created for you," says advergame designer Dan Fergeson.

This is what Times Square does too, but you can always decide to duck down a side street. 

Here's a regulatory question:  how does the FTC decide what is deceptive about a fully-immersive advertisement?  Is it false and misleading to show someone a really great, enriching life inside an advertisement when the product being advertised is shoddy and grey?

I'd say "stay tuned," but the thing is that we may get to the point of not being able to tell when we're "tuned" intentionally to a mass media event -- and when we're just blindly talking to someone who is being paid to sell to us.